IntelliChoice Home Care

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We partnered with IntelliChoice Home Care to transform their outdated, plugin-heavy website into a clean, modern, and highly functional digital experience. As a provider of essential home health services, their site needed to be accessible to a wide range of users—including seniors and individuals with disabilities.
The redesigned website was built with ADA compliance and ease of navigation as top priorities. We streamlined the backend by minimizing unnecessary plugins, significantly improving page load speed, and optimizing overall performance. The new layout is intuitive, mobile-friendly, and visually appealing—creating a professional presence that supports both their clients and caregivers.
Key Features Include:
- Fully ADA-Compliant Design – Ezzell Legacy Studios developed the IntelliChoice Home Care website with full compliance to the Americans with Disabilities Act (ADA) standards. This includes implementing accessible color contrast ratios, keyboard navigability, screen-reader compatibility (via properly structured HTML and ARIA labels), and alt text for all imagery. The goal was to ensure users of all abilities — including those with visual, auditory, motor, or cognitive impairments — could navigate and interact with the site without barriers.
- Optimized for Speed & SEO – The site was built with performance in mind — optimized images, minimized CSS/JS files, and smart caching strategies significantly improved load times. IntelliChoice Home Care’s content is structured with semantic HTML5 tags, and metadata (title tags, descriptions, and schema markup) is strategically placed to enhance search engine visibility. This not only ensures quick page loads across all devices but also improves ranking potential on search engines like Google.
- Mobile-Responsive Layout – Understanding the importance of mobile traffic, Ezzell Legacy Studios implemented a fully responsive layout that adapts seamlessly to various screen sizes — from smartphones and tablets to desktops. The layout is fluid and dynamic, ensuring that IntelliChoice Home Care’s content, call-to-action buttons, forms, and service listings display correctly on all devices without requiring horizontal scrolling or excessive zooming.
- Lightweight WordPress Architecture –To ensure scalability and maintainability, the site was built on a lightweight, custom WordPress theme tailored specifically for IntelliChoice Home Care’s needs. Ezzell Legacy Studios avoided bloated plugins and unnecessary features, keeping the backend clean and the frontend fast. This strategic choice not only reduces security vulnerabilities but also improves the content management experience for IntelliChoice’s internal team.
- Simplified Navigation for Accessibility – User experience was a top priority, especially for IntelliChoice Home Care’s diverse clientele. The navigation structure is intuitive, with clear headings, consistent placement, and easily accessible menus on both desktop and mobile. Important links like service areas, contact information, and application forms are just one or two clicks away. Ezzell Legacy Studios also ensured that the tab order and skip links met WCAG 2.1 Level AA guidelines for accessible navigation.
This project is a great example of how thoughtful design and smart development can elevate a brand’s digital footprint while making information more accessible to the people who need it most.